Marketing
02 agosto 2017
RPC-SO-27-No.527-2017
Bachelor in Marketing
Face-to-face
8 semesters
The Marketing degree will achieve academic excellence as a professional training programme, recognised at regional and national level for the training of professionals capable of identifying market opportunities, competent in the marketing of goods and services and in developing an entrepreneurial spirit oriented towards the design of plans, programmes and projects in the productive and social sectors, through the practice of ethical values and social responsibility that contribute to good living.
To train professionals in the areas of Marketing, creative, enterprising, competitive, with leadership skills applied to the development of society, in their local, regional, national and global environment. With human, ethical and professional values, with social responsibility in their actions.
The graduate in Marketing performs his/her activities according to the following competences:
The professional in Marketing can work in an advertising agency carrying out various activities such as: market research, advertising, public relations, the creation of marketing strategies, brand creation and brand loyalty.
The Marketing professional can work in public and private companies, performing functions related to: product design and innovation, communication and advertising, distribution and logistics, market research, public relations, creation of marketing strategies, brand loyalty, among others.
Within a period of less than 72 hours after the absence, the student must justify the absence through their academic management system account (SGA) where they must attach a PDF of the medical certificate validated by the UBU (University Welfare Unit) in the event that the absence was due to illness; or attach the death certificate of the family member in the case of domestic calamity.
Access to a third registration is limited to only three possibilities:
In the case of a and b, the student must attach the appropriate medical support that demonstrates that the student has been through these situations, and this documentation must also be validated by the UBU.
In general, the SGA blocks students who have stopped studying the last academic period, so the student must request by means of a signed request in pdf to the career mail the unblocking of their SGA account to be able to access the new enrolment period.
When a change of HEI (Higher Education Institution) is made, it is not possible to validate all the learning units approved in the HEI of origin, so as the student approves the prerequisites of the current curriculum, he/she can request through the Career Coordination Office that the learning units that were not validated at the time of the transfer of HEI be validated by validation. For this analysis, it must be considered that the subject to be validated must have 80% similarity in its minimum learning contents, as well as in the number of credits and hours.
Consideration should be given to whether there is an inter-institutional agreement between the two HEIs and if so, the same requirements apply.
In order to access financial aid, the application period must be in force in the Academic Management System (SGA), where each student can select the type of financial aid of interest and upload the requested documents if they meet the requirements. Approximately on 1 August each year, enrolled students receive notifications through the SGA through which those who meet the established requirements can apply. The types of financial aid available are:
The deadlines are published in the call for applications (one per year). Additionally, the student must have been a regular student during the financial aid validation period, which corresponds to the academic year prior to the call for applications. It is suggested that you review the requirements for each type of grant and apply for the one in which you think you have the best chance of being a beneficiary.