The event was attended by national and foreign speakers who addressed current and very important topics in this area of knowledge.

The event was attended by students, teachers, UTEQ graduates, as well as businessmen and the community in general. The academic day took place in the auditoriums C and D of the Faculty of Business Sciences where topics such as: Digital Marketing, Neuropsychological Foundations of Marketing, Lead your Life and Connect with your Client through Marketing, Implementation of Marketing Strategies in SMEs, Scientific Research in Marketing, and Strategies to launch new products from the experience of "Quala Ecuador S.A." were presented. Emma Mendoza, coordinator of the event, indicated that a total of 216 people attended these workshops, and that their purpose is to train and reinforce knowledge to achieve a good performance in their profession; to improve the academic level of students and teachers; to train community actors with topics in vogue as a tool that allows them to be more competitive in the professional activities they develop.