The event took place on 15, 16 and 17 November in the auditoriums of the Faculty of Business Sciences and the Faculty of Engineering Sciences, where prestigious professionals from Argentina, Mexico, Chile and Ecuador, experts in various fields, through lectures and presentations, discussed topics based on Screen Printing, Airbrushing, Web Pages, 3D Modelling, Artistic Photography, Colour Psychology, Corporate Identity and Concept Art Photoshop.

Celinda Can-Sing Cholota, general coordinator of the event, indicated that this congress was attended by approximately 100 people and was aimed at students, teachers, researchers and professionals in the area. Can-Sing also said that this programme fulfilled the objective of updating topics related to the technological profile of the graphic designer. Silvia Shiaffino, Argentinean speaker, presented the topic "Web Usability" and said that it is very important to apply the concepts of this topic from the beginning of a site.

The attendees also commented on the congress, and expressed their satisfaction. "The congress has been very successful, we have learned many topics of interest, very direct with the career and others that although they are not very related are of complementary need," said Luis Alava, a student of UTEQ.

Finally, Marlene Medina, deputy dean of the FCI, said, "It has been an arduous task but it has also had its rewards. This congress has been of a high level as all UTEQ congresses and we can safely say that the event was a great success".